The concept of UX focuses on the functioning features, speed, technological competence of a design, content and customer experience. The concept of UI includes the external appearance of a design, ie interface features. Aesthetics and looks are all about UI.
UX (User Experience); In other words, user experience is the design and development work carried out in order to ensure sustainable satisfaction for the customers of the companies or their users, since today it is a technique that is used mostly on digital platforms. On the other hand, UI (User Interface); It stands for user interface and they are designs that aim to create a longer and higher quality interaction by making the right directions for internet users. Let’s examine what UX and UI designs cover and what are the differences between them.
What Does UX Design Include? How Does a UX Designer Work?
The goal of many digital product developers is to increase the user experience. Providing easy use and making the visitor enjoy the product in its simplest form is to create a kind of customer satisfaction, and this can be realized with a good user experience design. Although we try to define the user experience by choosing the right words, it is almost impossible to eliminate the uncertainty in this area. Because the user experience is actually a process based on trial and error. No designer or developer can know that the product they created provides a better use without testing it. For this reason, user experience designers often work on multiple designs.
That is, after they come up with more than one design, they make each one available, and they decide which one is the better one if they get the better return. So there is no fixed definition of a better user design.
User experience design, which is an important decision mechanism regarding the fate of users and companies, can be applied to almost any product or product details. A good user experience design can turn potential customers into existing customers very quickly, while bad designs can cause you to lose them all. We can say that these designs, which are included in the market research processes of the companies, are based on analysis and testing that are carried out in order to satisfy both companies and their customers.
What to Do in UI Design? How Does the UI Designer Work?
When designing a user interface, customer analysis is very important. It should be the responsibility of the user interface designer to research, find and adapt the customers’ needs and designs that are easier to use even if they are not aware of them.
Setting out from competitors and examining previous work is the starting point here. After this stage, you will start to work on branding and graphic development for your own brand or business. User guides known as storylines will be your biggest helpers in this process.The resulting design must be running on the device screens; otherwise, even the best design in the world would be meaningless. Therefore, the testing phase is vital for user interface design, as in every job. It is useful to do the tests separately for all desktop and mobile screens. Details such as different screen sizes, whether animations (if any) work correctly, should be examined and implemented with the developer. As a matter of fact, the final designed interface should be simpler for customers (ie users) compared to the previous design, so that you increase the user experience.
What are the Differences Between UX and UI Design?
- UX design is the process of developing and improving the quality of interaction between all digital faces of the company and the user.
- The most accurate transfer of all powerful visual assets of your brand or business to the interfaces is the subject of user interface design.
- The user interface design allows the user to have an interactive direction on any platform regarding your business.
- The successful transfer of non-digital experiences to the digital world is, in short, the subject of UX design.
- When designing user experience, you work in collaboration with developers and codes.
To sum up, if we compare a digital product (such as your website, mobile application, etc.) to a desk, the structure of the table that allows it to stand in a balanced standing position; The type of wood used, the screws that should be attached to the necessary places, the width of the table according to the purpose of use or the length of the feet are the subject of UX, while the paint, color, whether it will be glossy or matte, the patterns on the table, the colors of the feet and the top colors or other Compatibility with items will be subject to UI. The more successful the UX and UI design of your product, the more the user experience will increase, so you will be able to choose much more.